Our Principles

In nature, diversity is everywhere and is core to a thriving planet.

Nature inspires us. This is why we are strongly committed to diverse ideas and people. We value creating a workplace where everyone can do the best work of their life. At Propagate, people are valued because of their individual knowledge, experiences, and perspectives.

Commit with purpose


We are willing to make a decision, act on it, and move bravely.

We strive to work with and learn from nature. This allows time for growth, reflection and wellness. By having an awareness for the seasonality of our work we can better build natural solutions to real-world problems.

Embrace nature

We approach our work and each other with an open mind, humility, empathy, and a desire to continuously adapt and reflect.

Start with curiosity



We take responsibility for being a benefit company, earning trust, and focusing on quality over quantity so that we can deliver environmental, social and financial returns.

Own our impact


We commit to support ourselves, our teammates, partners, farmers, customers and the earth. A good assist is often more satisfying than getting the goal.

Advocate holistically